If you run a call center, you're probably always brainstorming new tactics for increasing sales or improving the service experience. Usually these initiatives are driven by overarching corporate-level goals, like promoting new products, increasing visibility in a new market, or launching seasonal campaigns. In more service-oriented centers, the focus may be less on sales and more on call handling/resolution time. Whatever your initiative, it's one thing to broadcast these efforts, so that everyone knows their objectives. But, if you add some excitement and healthy competition to the mix, you can achieve better results and improve morale at the same time.