Back in 2009, Baudville decided it was time to re-invent itself. We hired a consulting firm who redesigned our logo, our color scheme, the look and feel of our marketing materials, and the tone of our messaging. As I write this, I feel like I’m revealing the man behind the curtain; but, hey, we’re all business people here and we know that this is what happens in the corporate world. Meijer did it. JCPenney did it. We did it.