As Baudville’s copywriter, I am responsible for a lot of the words you see in print, online, and in your inbox. Do you know what happens when you write about recognition day in and day out? You sometimes repeat yourself, without even knowing it. (And sometimes fully knowing it.)
When I realize this is happening, I usually try to spice things up a bit by interjecting ridiculous words into our marketing materials. They most often get intercepted and put back into my rotating arsenal of absurdities; but I still keep trying.
The other day, I was making a hard case that “hoopla” is a completely appropriate word to use when talking about trophies and certificates. I lost that negotiation, by the way, but I still stand behind my position. Though, I will admit that it might be a little too informal of a word to capture the sophisticated fanfare of an award celebration.