As an HR professional, how many times have you been asked about your company’s culture by an interviewee? Do you then glow with pride over its ever-present attitude of gratitude? Or do you glow with something a little more like flushed embarrassment? It hurts when you feel like you’re the salesperson of a not-so-terrific product. Don’t give up, Billy Mays, grassroots gratitude is going to make your company worth way more than 3 payments of $19.95! Here’s how: