When I was young I envisioned life as an adult as full of excitement and fun – each day bringing a new list of challenges and opportunities. Reality Check! For most of us middle-agers reality is sometimes a bit less exciting. In fact, in all honesty, sometimes the days just blend together. Wake Up, Go to Work, Go Home, Go to Bed… Rinse and Repeat. 

So if you find yourself in a rut – what do you do? 

Why Recognize?  You’ve heard lots of numbers and statistics for years – so let’s keep it simple.  Happy employees work harder for the company, period.  So today for Employee Appreciation Day the management team at Baudville is kicking things up a notch – Hollywood style!! 

That’s right, the Oscars may be over, but every employee arrived at work today to find a Twist Top Tumbler and a personalized movie ticket entitling them to a little time to chill in our very own Theatre (it’s always the name of one of our conference rooms, but especially appropriate today). The final act is a customized award delivered by their manager and a delicious lunch for all.  This day won’t break the bank but it will break through the sometimes mundane day to day and give employees a chance to have a fun shared experience – one that is sure to deliver great reviews and be a big hit!  

Maybe you’ve already met IDville—Baudville’s sister company and purveyor of an impressive suite of photo ID card systems and accessories. After spending the last decade building on Baudville’s legacy of innovation and world-class service, today, the IDville brand re-launches. This new look comes complete with new products, a new catalog, and a new website that we know you’ll love. But don’t worry, there’s nothing new about the service – it’s still the best in the business.  

So, if you’re the one who makes the IDs around your office I encourage you to give us a fresh look. If you’re not, then consider passing this along to the person who is master of all things ID in your working world. Either way, we’re here if you need us and always thankful for your patronage. 

Cheers! 

Brad Darooge
President & CEO, Baudville, Inc.
brad@baudville.com



Shop ID systems and accessories at IDville.com 

Thanks to everyone who attended our live video webisode this morning! If you weren’t able to attend, you can view the recorded version in the Recognition TV section of our website or on our Facebook page. 

Today, I shared three steps to starting a recognition program and hopefully showed you that a recognition program isn’t hard to start or maintain. It just takes a little bit of planning up front. 

Last year, the team at Baudville undertook a significant marketing initiative – to re-launch the brand with a new focus, hundreds of new products and a marketing campaign to announce our changes to the world. It was a lot of work and a ton of fun, and at the end of it all I think we all felt great about the outcome of our efforts. Best of all, our customers responded with praise and orders. By all accounts it was a success, and then came the icing on the cake: we received notice that the international direct marketing community had taken notice as well, as we were nominated for a John R. Caples award for our promotional campaigns.

Last week, I travelled to New York City for the awards gala – a fancy big city event attended by some of the highest-profile advertising agencies in the world. My table alone was represented by four countries, which, as I learned, was a pretty big deal. So when the time came for our category to be announced I brimmed with excitement. “How could our work not win?”, I thought. But the envelope opened and… we lost.