Back in 1987, fresh out of college and full of hope for a long and happy career, I began my job search. Looking for the perfect job where I could utilize my education and make a mark on the world, I was thrilled when I landed a position as a customer service representative. I remember my first day like it was yesterday. The owner greeted me with his three “rules” of the job, which were very simple:
1. Pick up the phone by the third ring.
2. Smile when you answer the phone.
3. Know something personal about every one of your customers.
At that time, being a somewhat over-confident 24 year old, I thought, “Is that the best you can come up with?” But, over time, I realized how effective his three rules were.