A lot is involved in planning a tradeshow, especially when your company is unveiling a new brand, releasing 250 new products, and expecting 8,000 attendees. Inevitably, with so many different elements required for a tradeshow to be successful, something is likely to go wrong. Thankfully, when you work with individuals who believe in your company mission, challenges are opportunities for teamwork to truly shine. 

Over the past year all of us at Baudville have come to know and be obsessed with “the new brand launch” so much so that after a while the process can become as much the goal as the goal itself.  I was reminded of this one night my wife asked me “so why are you re-launching the brand – what’s the point?”  

We’ve all seen them. The Employee of the Month plaques hung with pride for all to see in retail stores, restaurants and offices alike. The plaque is displayed to demonstrate the priority the organization places on its people. After all, people are our greatest assets. 

But what message does it send when that plaque is hanging empty and covered in dust? A recent article by Pam Sievers explored this topic.