When we surveyed our customers, one of the biggest challenges they faced was getting employees to participate in their programs and attend their events. Why? Perhaps the structure of the program or the approach of the event didn’t resonate with their employees! It’s not easy to admit, but it very well could be the cold, hard truth.
When it comes to any initiative, whether it’s a singular occasion or a broad program, if you don’t garner input from your team on their tastes and preferences, it’s unlikely you’ll have the success you hope to achieve.