Oh, feedback. Sometimes we ask for it, because we need to be convinced that our fanny does not look big in this skirt, even though it kind of does. And, sometimes we don't ask for it, but get it, and think: who asked you, anyway?!
Whether you're on the giving or receiving end of providing feedback—we're talking about negative feedback, here, by the way—it's not an easy place to be. If you're the giver, you can make it better for everyone by avoiding these feedback pitfalls.