Yesterday, I read a press release announcing that the Best Western River North Hotel in Chicago is using social media to recognize one of its star employees, Wallace. Wallace has recently been nominated for the Illinois Hotel & Lodging Association’s Star of the Industry Award, and a Facebook page was created to support Wallace (and maybe influence the judging!).
If having a Facebook page dedicated to him wasn’t a big enough compliment, customers quickly filled up the wall with their favorite Wallace stories. Some of the stories were from hotel stays two years ago! Other repeat customers confessed that they stay at the hotel because they want to use Wallace’s extensive knowledge of the city and ability to get the best deals.